Kurz has been demonstrating advanced 3D digital embellishment technology and sustainable transfer products at Labelexpo Europe 2025. The company has featured the motto “re:think what’s possible.”

Kurz has treated attendees to live demonstrations of its DM-Uniliner 3D system, highlighting the comprehensive capabilities of Kurz’s 3D digital embellishment technology in real-time production scenarios.

Visitors have experienced DreamComposer, an intuitive software platform that enables real-time visualization of embellished label designs, allowing designers and converters to preview finishing effects before production.

Kurz has also presented its expanded range of transfer products, including Silver Line, developed to provide labels with a premium, luxurious appearance. The company has featured Lumafin, which offers a semi-transparent finish that allows underlying printed graphics to create a shimmering, glass-like effect, enhancing visual depth, as well.

The presentation emphasizes sustainability, with many Kurz products now available on reduced thickness carrier materials of 10 or 6 µm. This design is for more efficient and environmentally conscious applications.

The exhibition has targeted designers, print service providers, converters and brands seeking creative and cost-effective embellishment approaches tailored to dynamic market requirements, spanning from initial design concepts through pre-press preparation to final point-of-sale impact.